Forever Friends is a non-profit organization that provides companionship to elderly individuals in low income urban areas. The ultimate goal for the organization is to build a brand that stands for trust, outstanding service, and respect. In order to be successful in our brand building we must develop a strategic plan that reflects the company’s vision and creates a map that directs the company in the right direction. Through analysis of the current and future strengths, weaknesses, opportunities, and threats the company will be able to develop a successful strategic plan that will endure the market changes and will maintain the company’s vision. The strategic plan clearly states how you plan to accomplish your objectives and goals as specified in the business plan. With great planning our company will make better informed decisions on marketing, expanding customer base, and cost reductions. This plan will help in determining what will be our competitive advantage. We want to own a position in the market and having a well planned and executed strategy would make this happen. Our Mission
We seek elderly individuals or people with special needs who lack support from family and/or friends and provide them with companions. Through these relationships we provide emotional support and work to create a more positive optimistic environment for them. We are their second family and work hard to develop trusting, dependable and genuine relationships with our clients. This mission statement is important because it is the ultimate foundation to the success of our company. Our clients are vulnerable due to the lack of support that is normally received from a family member or friend, so it is imperative that we provide a service in which they can trust and depend on. Without family visits or attention, the elderly may fall into a depression, or feel all alone. A big part of any elder care program is to give emotional support. Studies show that this can...
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