Case Study: A Small Business Mindset

Topics: Party, Birthday, Small business Pages: 3 (1030 words) Published: December 10, 2012
small business mindset
Case Study: A Small Business Mindset

Andy Ross completed his bachelor’s and master’s degrees at prestigious schools which led him to high profile positions in well-known firms, but after a few years his discontent grew. Although the pay was good and the benefits among the best offered, Andy felt something was missing. Newly married and in a nice home that put them at the edge of their financial capabilities, Andy’s desire to own his own business was all consuming. It was difficult to describe to his wife exactly why this was so important, yet it compelled him to search for a business concept that he and his wife could start and operate together. Then, when invited to a friend’s birthday party for their young child, it came to him; A themed birthday party business. Here is how they planned to advertise their business:

We do it all...from set-up to clean-up! Andy's Parties offers full-service, themed children's parties and enrichment classes. Our great theme parties include everything for a great party:

➢ Great Games and Activities
➢ Themed Craft Project
➢ Themed Party Favors
➢ Themed Paper Products
➢ Piñatas and Invitations Included With Most Theme Parties ➢ All food, drinks, and supplies
➢ Set-up, clean-up, and more - all led by our fun and energetic staff!

Andy’s Parties offers approximately 30 theme parties, the most popular of which include Girlie Spa, Rockin’ Dance, Princess, Pirate/Treasure Hunt, Murder Mystery and Safari. Andy’s Parties’ packages are all inclusive and we subcontract non-core services such as bounce house rentals, professional entertainers (magicians, balloon-twisters, etc), and high-end adult catering. Reasons to have an Andy's Party:

➢ We do everything so you don't have to!
➢ Our prices are very competitive with other party services and venues. ➢ We have a party at your home - that alleviates any concerns about the chaos and safety hazards...
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