Conceptualizing a Business

Topics: Strategic planning, Strategic management, Customer Pages: 4 (1075 words) Published: September 20, 2013


Strategic Plan Part I: Conceptualizing a Business

Sweet Tooth is a bakery and party store located in Las Vegas, Nevada. What sets this bakery apart from other bakeries is the company’s artistic flair for fun and elegant designs, whether on a cake or piece of chocolate. Sweet Tooth produces some of the most gorgeous and fun cakes, cupcakes, candy, and cookies within sin city at very affordable prices. Sweet Tooth has the reputation of possessing the best customer service and is the go to place for all of your sweet party needs. The purpose of this paper is to develop a clear understanding of the importance that a vision, mission, and values are to an organization and its strategic direction. This paper will consist of the company’s mission, vision, and values. Also included in this paper is how the company’s dedication to its customers' helps to shape the organization to becoming one of the best bakeries in sin city. Sweet Tooth’s Mission

A company mission is an organization’s purpose that distinguishes the company apart from its competitors and pinpoints the outlook of the company’s operations. A company’s mission statement is a short declaration that describes the company’s objective, markets, and competitive advantage (Pearce & Robinson, 2009). The mission of Sweet Tooth is to produce quality cakes and sweet confections and sell them at reasonable prices. The values of the company are based on the principles of happy customers, quality products, diligent employees, relaxed environment, and the commitment to bring a sweet smile to everyone’s face (Bplans, 1996). Sweet Tooth’s Mission Statement

Sweet Tooth is a devoted team of talented and artistic individuals who prides itself in providing exceptional quality cakes and goodies at prices anyone can afford. Our goal is to provide all of our customers with a happy, sweet, and satisfying experience. Here at Sweet Tooth, we treasure our customers, which is why customer...
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