Marketing Mix

Topics: Milk, Ice cream, Vanilla Pages: 3 (957 words) Published: November 29, 2014
IV. Marketing Mix
1. PRODUCT
Carmen’s Best is one of the creamiest artisanal ice cream in the market. It is also rich, smooth and dense that almost a pint of it weighs as heavy as a half gallon-sized ice cream. It means that its ice cream is not pumped with air, a practice among most commercial ice cream makers. The only difference is that Carmen’s Best ice cream is homemade, the old-fashioned way. Carmen’s Best uses 100% all-natural fresh cow’s milk and cream, delivered straight from their family’s dairy farm in Bay, Laguna, with quality ingredients sourced all over the world. Packaging: Their ice cream only comes in small tubs because it is homemade and handcrafted, which is the old-fashioned way, in small quantities. The ice cream flavors are indicated at the top of the tub which is only handwritten. Competitive advantage: Carmen’s Best is only artisanal ice cream company that produces their own milk (Holly’s milk- family’s dairy farm in Bay, Laguna) so they can only get the best base ingredient for their ice cream. Over 30 flavors, they do not mass produce their ice cream. They only make ice cream when it is ordered by their distributors and that’s how they maintain quality. “Quality means taking no shortcuts, and getting no substitutes for the finest ingredients. Very simply, that is the secret of Carmen’s Best. What remains is to taste and enjoy.”

Ice Cream Flavors
Pistachio: Let the bold, nutty flavors of real Sicilian pistachios wow you with every creamy mouthful. A must try for all pistachio lovers! Pistachio Almond Fudge: Our tribute to the classic Baskin Robbins flavor- we use pistachios from Sicily and our homemade chocolate fudge, drizzled with chopped almonds. It’s sure to bring back all those happy memories! Jamoca Almond Fudge: Another favorite from Baskin Robbins, our version uses our best-selling Brazilian coffee ice cream, with a sprinkling of chopped almonds and to-die-for homemade chocolate fudge. Spanish Turron: Spanish Turron di...
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