Topics: Milk, Dairy, Dairy farming Pages: 11 (2848 words) Published: February 15, 2011
I. Introduction
Acceptance of Packed and Loose milk”
This research paper is all about the awareness and acceptance of Packed and Loose milk by the people.

Milk is an opaque white liquid produced by the mammary glands ofmammals It provides the primary source of nutrition young mammals before they are able to digest other types of food. The early lactation milk is known ascolostrum, and carries the mother's antibodies to the baby. It can reduce the risk of many diseases in the baby. The exact components of raw milk varies by species, but it contains significant amounts of saturated fat, protein and calcium as well as vitamin C. Cow's milk has a pH ranging from 6.4 to 6.8, making it slightly acidic.

Packed milk :
The packed milk is proceed by various stages of milk purification to remove the germs and comes in attractive packets.Purification stages are required to remove bad smell,taste, contaminants and harmful organisms..some of the basic tests are Organoleptics test, Lactometer taste, Pasteurization, Chilling etc.To serve the different demands and needs of customer packed milk are present in different types by the packed milk companies like Amul, Sanchi etc.

Loose milk: It directly procured from the dairy farm without introducing any test.

There are several players in packed milk industries some of them are Sourabh, Mothers dairy, Amul, Sanchi, Ankit etc. But for our project we have considered only two that it Amul and Sanchi.

Sanchi Dugdh Sangh: Sanchi dugdh sahkarita sangh stores have their monopoly all over Madhya Pradesh. They sell milk, toned and with cream, along with other dairy products like cottage cheese, curd, shreekhand, Milk.

Amul: Amul is largest co-operative movement in India with 2.2 million milk producers Organized in 10,552 co-operative societies in 2003-2004. The country’s largest food company, Amul is the market leader in butter, whole milk, cheese, ice-cream, dairy product, condensed milk, saturated fats and long life milk. Amul follows a unique business model, which aims at providing ‘value for money’ products to its consumers, while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners.

II. Conceptual framework:-

The dairy industry plays an important roll in our daily life. It is difficult to realize how fast changes are taking place in the dairy industry.

One of the important factors affecting the total amount of milk produced and the way in which this milk is utilized is the demand for the various products. In order to prepare such a diversity of products, many different processes have been developed by the industry. Each of these has been designed to take advantage of some particular property of milk.

Developments in the dairy industry are enough to justify a revision of a considerable amount of material in this project. Deals with processes, formulae, project profiles, details of plant, machinery & raw materials with their resources etc. of various dairy products.

There are still so many things by which people are not aware of like diseases related to milk. People are not aware of different types of milk. People are giving importance to hygienic factor or not.

In this study we have seen in what ways people use milk. We have seen their preference to make milk products in their homes.

IV. Growth of Dairy Industry in India
India's milk production already surpassing 100 million tone last year, the organised dairy industry is also witnessing a significant growth in the decade. The organised dairy sector players such as Amul, Mother Dairy, Parag and other regional brand which at present occupy only18% of the total milk produced in the country, is expected to capture more than 30% of the organised markets. "With increasing awareness...
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