BUS 599 – Strategic Management
©2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 599 Student Version 1128 (1002 8-08-2012) Page 1 of 19
(Prerequisite: To be taken as last or next to last course)
Examines the strategic management process and implementation of successful business strategies in the highly competitive and dynamic global environment. Analyzes the impact of technology, government policy, and world economic and political forces on strategy formulation and execution. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision making that will involve the core business functions, leadership challenges, and global operations. A grade of "B" or higher is required.
Thompson, A. A., Strickland, A. J., & Gamble, J. E. (2010). Crafting and executing strategy: The quest for competitive advantage: Concepts and cases: 2009 custom edition (17th ed.). New York: McGrawHill-Irwin. Peregrine Academics access code: Note: students must purchase course materials through MBS Direct Bookstore, located at http://bookstore.mbsdirect.net/strayer.htm in order to receive the Peregrine Assessment code. It will be emailed to you and may take up to 24 hours to receive. Be sure to check your spam or junk email folder in case it has been filtered. The assessment can be taken between weeks 9 through 11.
Ausadesus-Masanell, R., & Tarzijan, J. (2012). When one business model isn’t enough. Harvard Business Review, 90(1/2), 132-137.
Bungay, S. (2011). How to make the most of your company’s strategy. Harvard Business Review, 89(1/2), 132-140.
Hamel, G. (2011.) First, let’s fire all the managers. Harvard Business Review, 89(12), 48-60. COURSE LEARNING OUTCOMES
1. Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
2. Analyze the role of a company mission, vision, and objectives and the impact to business strategy.
3. Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness.
4. Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
5. Analyze competitive positions including foreign market entry and the resulting impact on business strategy.
6. Analyze a plan to implement a firm’s strategy and manage the change from current operations. 7. Assess how ethics, corporate social responsibility, and environmental sustainability impact strategy.
8. Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence.BUS 599 – Strategic Management ©2012 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 599 Student Version 1128 (1002 8-08-2012) Page 2 of 19
9. Use technology and information resources to research issues in strategic management. 10. Write clearly and concisely about strategic management using proper writing mechanics. WEEKLY COURSE SCHEDULE
The standard requirement for a 4.5 credit hour course is for students to spend 13.5 hours in weekly work. This includes preparation, activities, and evaluation regardless of delivery mode. Week Preparation, Activities, and Evaluation Points
o Chapter 1: What Is Strategy and Why Is It Important?
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